10 minute read

Successful Entrepreneurs and SMB Leaders (let’s call them ‘Leaders’) focus very hard on aligning their Teams with their company’s objectives. Alignment requires clarity of purpose, direction, and values. As a Leader, creating clear statements about your intentions will give you the ability to motivate, focus, and inspire your team to achieve the organization’s objectives. People crave purpose and direction at work, and the companies that provide these things are way more successful at winning customers and retaining Team members than companies that don’t. Happy Teams make happy customers. Happy customers make happy shareholders. It begins with purpose and direction. Here’s where to start: read more