The Value of Brand

On September 10th, our own Clayton Achen appeared on episode six of the Kill the Ad Man podcast.

In this episode, we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company.

As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how brand value matters to small businesses just as much to the big corporate giants out there.

And The Rant is back, as Rob points out that businesses not investing in their brand and marketing RIGHT NOW are missing an opportunity to get ahead.

Check this out wherever you get your podcasts or on the Kill the Ad Man website by clicking here.