Is personal goodwill preventing you from selling your medical practice? 

We’re thrilled to celebrate, President of McFarlane Transition Advisors, Gord McFarlane, whose latest article—Building Transferable Value in Medical and Other Professional Practices—is featured in Chartered Business Valuators Institute.

This recognition reflects Gord’s leadership in transition planning and valuation, and the impact his work continues to make across medical and other professional practices.

In this piece, Gord highlights why building transferable value matters, spotlighting the shift from personal goodwill to commercial goodwill and how practices can embed reputation into systems, teams, and brands. If you’re preparing for growth, succession, or sale, Gord’s guidance offers practical, real-world steps owners can act on.

Read the full article, and connect with McFarlane Transition Advisors to discuss how these principles apply to your practice.