What really makes a business successful?!
Financial Metrics? Social media engagement? Newsletter subscribers? The number of clients? The number of employees? Community Engagement?
Achen Henderson helps private businesses grow and succeed. But what does that mean? How is success defined? How exactly does Achen Henderson help?
We asked some of the team at Achen Henderson what makes a business successful, and compiled their answers in a quick video below:
Wallace says that treating clients better than your competitors and keeping them involved is the key to business success.
Your business only exists because of your customers, so bringing on new customers is very important, and customer loyalty is key.
With thousands of startups popping up every year it is more crucial than ever to stand out, to differentiate yourself from competitors. More customers are expecting transparency and clear communication and genuine, old school customer service.
Customers are looking to engage with businesses that go out of their way to provide a mix of innovation and amazing customer service. One of the most common mistakes businesses make is speaking AT customers instead of WITH them! By embracing reviews and answering client’s questions, addressing their concerns, and subsequently, making changes based on feedback, businesses portray the message that their experience and input is not going unnoticed and that it’s deeply valued. Companies that celebrate their wins and who treat problems as opportunities have the opportunity to stand out.
Achen Henderson helps companies define culture and act as leaders in their industries so they can separate themselves from the pack.
2. “It comes down to what the entrepreneur, business owner, or leader’s objectives and goals are”.
Clayton believes that setting goals and objectives at the highest level and communicating them across all teams and facets is how success should be defined and measured.
Maybe this year’s goal was to tighten up spending. Maybe the goal was to redefine the company’s bonus structure Maybe you are preparing for a sale or working on succession planning. Sometimes success is more than your balance sheet!
The most important thing of is for the company’s leaders to define and communicate clear directions and goals, transparently across the organization Defining, living and breathing a Vision, Mission, and Core Values through a company’s culture is the key to success.
When you choose Achen Henderson as your finance and business partners, we help you identify your goals, values, and objectives, and help you to focus your attention towards those end-goals. We also help you then clearly and efficiently communicate those goals to your entire team!
3. “The people behind the business, make the business!”
George believes that a business cannot just operate on its own. It requires skilled, enthusiastic stakeholders in order to succeed. However, finding the right stakeholders is like building a puzzle, each piece must fit together. So hiring the right stakeholders is crucial to your company’s culture and its success.
Having the wrong stakeholders can poison your culture and your company, so it’s important to get it right. Well-functioning company culture will attract the right people and weed out people who don’t fit. This is why communicating Vision and Mission clearly, outlining job requirements and having defined objectives allow for a more cohesive and effective work environment. Hiring the right people will help your business succeed.
If you have any questions about how you might be able to make your business more successful we’d love to talk!
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