If you’re a business owner, chances are you’ve thought about exiting your business someday — but not necessarily today. The reality is that most successful exits don’t happen by accident. They happen because owners prepare years in advance.
In a recent episode of Your Business Unleashed Podcast, we sat down with Gord McFarlane of McFarlane Transition Advisors at Achen Henderson to share something rare in the M&A and valuation world:
Three powerful exit-readiness assessments — completely free.
These tools are designed to help business owners understand personal readiness, financial readiness, and business sellability — long before a buyer ever knocks on the door.
Why Smart Business Owners Plan Their Exit Long Before They Sell
After more than 30 years advising entrepreneurs, Gord McFarlane has seen the same issue repeat itself:
Business owners get an unexpected opportunity to sell — and they’re not ready.
That lack of preparation often leads to:
- Lower valuations
- Missed deal opportunities
- Stressful, rushed decisions
- Regret after the sale
The good news? These challenges are preventable — if you know where you stand early enough.
That’s exactly what these assessments are designed to do.
3 Free Business Sale Assessments Every Business Owner Should Take
1. Personal Readiness Assessment (PRE Score)
Before thinking about numbers or valuations, the first question is simple:
Are you personally ready to exit your business?
The Personal Readiness Assessment helps business owners’ step back and evaluate:
- Whether you’re emotionally ready to exit
- Your lifestyle and retirement plans
- How dependent the business is on you
- Your ideal exit timeline
Once completed, you receive a detailed 27‑page report, along with tools and resources to help improve your score — all at no cost.
✅ Perfect for owners who haven’t seriously thought about life after the business yet
Take the free Personal Readiness Assessment and get your PRE Score today.
2. Freedom Score (Financial Readiness Assessment)
Next comes the financial reality check.
The Freedom Score answers one of the most important questions business owners face:
How much money do you actually need to exit comfortably?
This assessment walks you through a series of structured financial questions and delivers:
- A clear “freedom number” for retirement
- A 19‑page personalized report
- Insight into whether your current plan supports your exit goals
And yes — this assessment is also 100% free.
✅ Ideal for owners who want clarity on whether selling their business will truly fund their future.
Calculate your Freedom Score for free and understand your financial readiness.
3. Sellability Score (Is Your Business Ready?)
Finally, it’s time to look at the business itself.
The Sellability Score evaluates whether your company is positioned to:
- Attract qualified buyers
- Reduce owner dependency
- Command a higher valuation
- Maximize exit value when the time comes
This assessment gives you a clear picture of where your business currently sits — and what needs improvement to increase its value.
You’ll receive actionable insights, and if you choose, you can work with Gord McFarlane and his team to actively improve those metrics over time.
✅ Best for owners who want to increase business value — whether selling in 2 years or 10
Get your free Sellability Score and see how ready your business really is.
Are you ready to sell your business? Find out, Completely Free.
It’s a question that comes up often — and understandably so.
According to Gord McFarlane, the goal is simple: help business owners avoid costly mistakes and start planning before it’s too late.
When owners understand their readiness early:
- Exits are smoother
- Valuations are stronger
- Decisions are made with confidence
These assessments create awareness first — and better outcomes later.
If you’re a business owner — why wouldn’t you take advantage of free tools designed to help you protect and maximize the value of your life’s work?
✅ Take the Personal Readiness Assessment
✅ Calculate your Freedom Score
✅ Discover your Sellability Score